KYROS Blog
The latest articles and thought leadership from our team.
Loyalty Finance Part 1: Liability Lessons for A Smarter Loyalty Program
Managed well, a customer loyalty rewards program (think airline miles and hotel points) can have a major positive impact on…
Measurement of Customer Loyalty and Retention
For loyalty program accounting and finance professionals, it's key to know that you're accurately measuring customer loyalty. To do it right,…
Gift Card Liabilities and COVID-19: What You Need to Know
The outbreak of COVID-19 has plunged much of the world into sudden, unprecedented circumstances. As industries and customers navigate their…
Gift Card Revenue: What’s Yours to Keep?
On the surface, gift cards seem like a straightforward win-win: Your customers don’t have to fret about buying the perfect…
Loyalty Program Liability Management in the Age of COVID-19
A famous statistician once said, "All models are wrong, but some are useful." This could not be truer for loyalty…
Gift Card Breakage: Which Statistics Matter?
If anyone has ever left an outstanding balance on one of your company's gift cards, then you probably know what…
Why Points Without Expiration Work
With all the travel you've probably done over the holiday season, you might be wondering about your frequent flyer miles.…
Loyalty Reward Programs: Turning Analysis into Action
If you're running, managing or overseeing a loyalty program, you're probably looking for an edge. Whether it's to become more…
How to Evaluate Gift Card Breakage
Ah, the sweet calm after the storm that is the holiday season. A wonderful time to reflect on holiday shopping…
The Four Customer Loyalty Metrics That Tell the Real Story
Loyalty programs are designed for long-term profitability. Think about it — they're one of the few things still in existence…
What To Look For In a Loyalty Rewards Program Software
Choosing software can be frustrating. Whether in business or in your personal life you want to enlist software that's accommodating…
Customer Loyalty Measurement Strategies That Drive Program ROI Through the Roof
Whether you're assessing the potential of your company's loyalty program or that of a quarterback, measuring future success can be…
