KYROS Blog
The latest articles and thought leadership from our team.
What To Look For In a Loyalty Rewards Program Software
Choosing software can be frustrating. Whether in business or in your personal life you want to enlist software that's accommodating…
Customer Loyalty Measurement Strategies That Drive Program ROI Through the Roof
Whether you're assessing the potential of your company's loyalty program or that of a quarterback, measuring future success can be…
How Do You Measure Customer Loyalty
If you’re not measuring the success of your customer loyalty program, you’re setting it up for failure.
New Revenue Recognition Standards to Reshape Liability Accounting
Quarter-end reporting can be an incredibly stressful time for any loyalty program accountant. It goes without saying that accuracy and…
4 Ways Predictive Analytics Can Transform Your Customer Loyalty Program
Predictive analytics is revolutionizing the ways companies leverage customer loyalty programs to forge personalized, dynamic relationships with their members.
New Accounting Standards Increase Importance of Accurate Breakage Estimation
Recent changes by both the Financial Standards Accounting Board (FSAB) and the International Accounting Standards Board (IASB) are making companies…
Loyalty Program Liability Budgeting: How to Build a Financial Forecast
It’s too late to ignore loyalty program modeling.
Accounting for Loyalty Programs: The Challenges & Opportunities
In my previous articles, we talked about the challenges faced by both loyalty program finance professionals and loyalty program marketers…
How Big Data Can Help Loyalty Teams Optimize Breakage
Breakage, or the percentage of loyalty points issued that will never be used, is an interesting concept. On the one…
