Actuaries helping the world's leading loyalty programs...

Prove loyalty ROI
De-risk points liability
Drive program growth
Measure incremental value
Forecast program changes

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All Loyalty Programs Have Two Actuarial Problems

Solving these problems is the difference between a loyalty program that drains resources and one that drives measurable enterprise value.

Proving Loyalty Program ROI

Actuarial Problem #1

Program managers are constantly trying to convince stakeholders that loyalty is a value driver rather than a cost center.

Without a credible way to prove ROI, it’s difficult to get the investment in the program needed for the program to truly succeed.

Prove Your ROI

De-Risking Points Liability

Actuarial Problem #2

CFOs want accurate, stable, and predictable financial results.

Without the appropriate actuarial infrastructure, loyalty programs can inadvertently create significant financial volatility, introducing unnecessary risk and wreaking havoc on the CFO’s plans.

Reduce Your Risk

Why Leading Loyalty Programs Call KYROS

When liability is unpredictable and ROI is hard to prove, leading brands call KYROS for the actuarial expertise, strategic insight, and hands‑on partnership they can’t find anywhere else.

Specialized Expertise

We’re the only actuarial firm in the world focused exclusively on loyalty programs. Our deep industry knowledge and proven models help you solve complex problems your internal teams can’t, with accuracy your finance and marketing leaders can trust.

Audit & Compliance Confidence

From ASC 606 to IFRS 15, we ensure your liability is booked correctly and defendable. We work directly with your auditors to make the process smooth, fast, and stress‑free, saving your team time and protecting your credibility.

Data-Driven Storytelling

We believe that loyalty programs are massive value generators, but they are measured by the wrong metrics and don’t have the tools to credibly prove ROI. We solve that for our clients so they can tell rich data-driven stories about the value their programs create.

Thought Leadership

Loyalty is a complex business model. We are the industry’s foremost thought leaders when it comes to using actuarial science to solve the most complex problems with loyalty ROI, liability, and incremental value.

A True Partnership

Our clients say we feel like an extension of their team. We work side‑by‑side with your finance and marketing leaders, proactively surfacing opportunities and solving problems before they become roadblocks.

Trusted by the World’s Leading Loyalty Programs

Hear directly from finance and marketing leaders who rely on KYROS to solve their most complex loyalty challenges.

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I think the biggest part I’ve been impressed by is that KYROS don’t just view their responsibility as financial management. It’s thinking about loyalty as an all-encompassing piece and the CLV side of it, thinking about the lifetime value of customers and the way you’ve looked into segmenting customers trying to really get us to that granular level of something we can use for the future to grow loyalty.

-Samuel Barkshire, Senior Financial Analyst, Loyalty at Expedia Group

KYROS has introduced tremendous value with the dashboards and monthly reporting they provide. We’ve been able to gather great insights into our members’ redemption and earning activities.

-Ryan Korp, VP of Corporate Finance, Wyndham

KYROS has been fantastic with data. They quickly understood our program, built complex models, and segmented our users in ways we couldn’t on our own.

-Ted Pickus, Chief Accounting Officer, Vivid Seats

We have a monthly meeting with KYROS to run through changes we want to make in the program, ideas about changes, either in point calls to our members, or how we change redemptions. We’ve looked at a number of different scenarios to help us improve the program and/or just refine the program. Having this third party insight is invaluable.

-Brenda Eddy, Marketing Consultant, Red Roof

Working with KYROS really helped us understand the profitability of the program, our ROI. We were able to measure incrementality, which is very important not only to our management but to our hotel owners who ultimately pay for the program.

-Brenda Eddy, Marketing Consultant, Red Roof

KYROS stood out as a partner who truly listened to our needs and provided invaluable expertise. Their collaborative nature, deep analytics capabilities, and hands-on support made all the difference in ensuring our program’s success. We not only achieved our goals but also uncovered new opportunities for growth.

-Danica Wong, Former Director of Hawaiian Airlines Loyalty Program

KYROS feels like an extension of our team. Their flexibility and responsiveness have been key as we’ve grown. They ensure we have the clean data we need, and they provide valuable insights as we forecast for new verticals. We couldn’t have done this in-house. KYROS has the specialized skills that we don’t have, and they provide a full enterprise view that’s been critical to our success.

-Hayley Norris, Senior Director of Enterprise Loyalty, Fanatics

If we bring new programs or items, KYROS can provide us with a range of what the URR should look like. This way, we can go back to leadership with confidence, leveraging KYROS’s experience with similar loyalty programs.

-Thuyet T To, Director, Corporate Accounting, Fanatics

The predictive insights provided by KYROS have been instrumental in planning our promotions and understanding customer behavior. Their expertise has added tremendous value to our marketing efforts.

-Casey Hutchinson, Senior Manager, Revenue Accounting at Expedia Group

KYROS Insights proven knowledge and expertise in liability planning, evaluation and modeling is an essential service solution that any loyalty program entity should consider employing and over time will realize a more accurate picture to inform P&L.

-David Slavic, Co-Founder, Ascendant Loyalty Marketing