Actuaries Helping Loyalty Programs with:

Liability Management Financial Reporting and Audit Scenario Testing Business Decisions Predicting Customer Lifetime Value Linking the Program to Enterprise Value Creation

All Loyalty Programs Have Two Actuarial Problems

Solving these problems is critical to managing the loyalty business model, but are often overlooked.

Actuarial Problem #1 Predicting Redemption Costs Loyalty programs issue points today, but won't know the actual cost of those points for years. How does a program leader make sound business decisions today without knowing the largest expense of the business model? LEARN HOW KYROS SOLVED IT
Actuarial Problem #2 Predicting Customer Lifetime Value (CLV) Everyone thinks the loyalty program is a cost center, but it actually generates tremendous enterprise value. How does a program leader use CLV to prove this to their skeptical stakeholders? LEARN HOW KYROS SOLVED IT

Most loyalty programs have inaccurate redemption cost estimates... but don't know it

Accurately predicting redemption costs and CLV requires niche expertise and sophisticated models, but most programs have rudimentary spreadsheet models owned by teams with no actuarial experience.

These programs could be unknowingly running their business with bad assumptions for the single largest expense, which will eventually disrupt the business in material and negative ways.


We’re here to help

KYROS is the actuarial partner you need to predict redemption cost and CLV with confidence, so you can focus on driving enduring loyalty from your members

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Unique Expertise

Specialized Actuarial Expertise We are the only actuarial firm globally that solely focuses on loyalty programs. Our team's intense focuses in this area for over a decade gives us a unique expertise that is unmatched in the industry.

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Proprietary Technology

KYROS Actuarial Platform A decade of trial and error has enabled us to understand what works and what doesn't. We've leveraged this expertise to build proprietary machine learning platform and actuarial algorithms to provide the most accurate estimates and valuable business insights.

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Complete Liability Management

Compliance with Accounting Standards Everything your team needs to book and manage the liability in compliance with ASC 606 and IFRS 15.

Seamless Auditor Reviews All the actuarial exhibits and actuarial consulting needed to support your auditor's sign off on the booked liability.

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Robust CLV Framework

CLV Net of Redemption Costs Our proprietary models predict CLV net of expected redemption costs so that you can properly weigh long term cost/benefit trade-offs.

Link to CFO's View of Enterprise Value Our proprietary CLV Framework allows us to link the program to the CFO's view of enterprise value, helping to convert a key stakeholder into an advocate.

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Decision Making Tools

Dashboards Online self-service dashboards so you can answer your own questions about redemption cost and CLV trends.

Financial Planning Tools A toolbox to easily anticipate how redemption costs will change over time so you can build accurate financial plans.

Scenario Testing Tools A toolbox to easily scenario test different business decisions and program strategies so you can confidently identify the right decision.

Cashflow Management Tools A toolbox to manage cashflow and liquidity risk associated with redemptions.

Point Pricing Tools A toolbox to properly price points sold to partners to maintain adequate profitability.

Your Actuarial Partner with Unique Expertise

Trusted by major industry leaders, KYROS is the only actuarial firm in the world that focuses solely on loyalty programs.

KYROS built sophisticated predictive models to help us test scenarios for significant changes to our global, multi-brand loyalty program. Their niche expertise in loyalty finance is extensive and highly recommended for any loyalty program CFO.

Andrew Boshoff, CFO, Global Hotel Alliance

Learning how different enhancements could affect Customer Lifetime Value and program profitability intrigued us. We now look at decisions through a CLV lens to benefit our program and its members.

Juan Pastrana, CEO, Club Premier, Aeromexico's Frequent Flyer Program

KYROS expertise in breakage analytics and liability management has been incredibly helpful for us

Fahad Munif, Samsung Rewards

In my business, I've maintained a specialty in the area of loyalty program finance and program performance reviews. No one knows liability management better than the team at KYROS.

Bill Hanifin, CEO and Managing Editor at The Wise Marketer, CEO at Hanifin Loyalty

Robust liability management forecasting often means the difference between millions made and millions lost. KYROS are leaders in the loyalty finance field.

Mark Ross-Smith, CEO, Loyalty Data Co & Editor at Travel Data Daily

The Loyalty Academy continually seeks to add courseware focused on advanced topics in customer engagement and loyalty. We are proud to have partnered with Len Llaguno at Kyros Insights to create these courses.

Mike Capizzi, Dean of Education, Loyalty Academy, a Wise Marketer product

KYROS has been instrumental in supporting our clients with highly specialized liability management expertise

Evert deBoer, Managing Partner, On Point Loyalty

As actuaries, KYROS are uniquely placed to enable clever liability management that can make a huge difference to the financial impact of a program

Phil Gunter, Founder, New World Loyalty

KYROS Insights proven knowledge and expertise in liability planning, evaluation and modeling is an essential service solution that any loyalty program entity should consider employing and over time will realize a more accurate picture to inform P&L.

David Slavic, Co-Founder, Ascendant Loyalty Marketing


Service Plans for Loyalty Programs of all Sizes

Partner Program

Partnering with Vendors of All Sizes


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