KYROS Blog
The latest articles and thought leadership from our team.
How to Prove the Value of Your Loyalty Program
Loyalty programs are far from a new concept. If we dig deep enough inside our wallet, most of us will…
How NOT To Do Customer Loyalty Analytics
When it comes to performing customer loyalty analytics, there are numerous strategies that will get you the data-driven insights you…
Loyalty Finance Part 2: Loyalty Programs, a Liability or an Asset?
Loyalty Programs: A Liability or an Asset? For many accounting professionals, understanding the loyalty program as a liability to the…
Loyalty Finance Part 3: Seven Tactics to Maximize The Economic Value of Your Loyalty Program
There are no two ways about it: the economics of loyalty programs are hard to manage. Harder, still, is making…
A Professional’s Guide to Loyalty Program Liability
To the great delight of customers, many companies offer loyalty programs. These programs allow customers to receive rewards for the…
3 Things Every Marketer Needs to Know About Loyalty Program Liability
Every marketing professional wants to engage their customers and inspire lifelong brand loyalty. But in order to develop marketing campaigns…
3 Things Every Accountant Should Know About Loyalty Program Liability
Ever since the roll-out of new accounting standards, ASC 606 and IRFS 15, accounting departments have had to change the…
3 Things Every CFO Should Know About Loyalty Program Liability
As the captain at the helm of your company's finances, it's critical that you chart a course that steers clear…
How to Judge the Success of Your Customer Loyalty Program
Is your customer loyalty program successful? If your company offers discounts, promotional deals or free rewards, knowing if your loyalty…
How Well Do You Know Your Loyalty Program Members?
Successful customer loyalty programs have a clear focus: customer experience. You want to design an engaging, rewarding program that inspires…
An Inside Look at Loyalty Program Benchmarks for the Hospitality Industry
When analyzing your loyalty program strategy, knowing the financial benchmarks against which you should be comparing the success of your…
4 Things you Need To Know About Customer Loyalty Analytics
Customer Loyalty is a key ingredient to success for businesses around the world. Implementing programs that reward returning customers is…
