KYROS Blog
The latest articles and thought leadership from our team.
Common mistakes loyalty marketers make
Most loyalty ROI “failures” aren’t actually failures, they’re measurement problems. Teams confuse correlation with true impact, evaluate performance over too…
KPIs loyalty marketers should track
Framing: KPIs are not ROI ROI is a ratio: KPIs are the hard numbers you can use to operate the…
When will your loyalty program show positive ROI?
Loyalty programs are often judged by one question: when will they pay for themselves? The reality is that loyalty ROI…
New KYROS Report Finds Loyalty Programs Are Using the Wrong Metrics to Measure Value
Chicago, IL — March 11, 2026 — KYROS, the world’s only actuarial firm dedicated exclusively to loyalty programs, today...
A Practical Guide to Loyalty Redemption Forecasting
If you issue points every month and your redemption-cost assumptions are off, the error accumulates. You often don’t notice until…
How to Design and Track Loyalty Program Costs the Right Way
Honest ROI requires a clear understanding of your full loyalty program economics, not just the visible costs. If program costs…
Attribution tactics that work for marketers
Start with the right question Attribution is a counterfactual question: “What would customer value have been if this loyalty program…
Step-by-step ROI workflow for loyalty marketers
Framing: what this workflow is (and isn’t) This workflow is a pragmatic way to measure loyalty ROI with analytics and…
What loyalty program ROI means for marketers
What loyalty program ROI means (in plain English) The loyalty program ROI calculation measures how much incremental value your loyalty…
How to Measure Loyalty Program ROI in 2026 (With the Formula, Benchmarks, and KPIs That Matter)
As loyalty teams closed the books on 2025, one pattern kept coming up in our conversations with leaders. The “vibe…
The 2026 Loyalty Transition Guide
The 2026 Loyalty Transition Guide As we head into 2026, loyalty programs are entering a new reality: forecasting is no…
Actuarial Modeling for Loyalty Programs: What it Is and When You Need It
Most CFOs use the terms "actuarial model" and "financial model" interchangeably. Auditors don't. When a loyalty program's liability estimate shows…
