KYROS Blog
The latest articles and thought leadership from our team.
Attribution tactics that work for marketers
Start with the right question Attribution is a counterfactual question: “What would customer value have been if this loyalty program…
Step-by-step ROI workflow for loyalty marketers
Framing: what this workflow is (and isn’t) This workflow is a pragmatic way to measure loyalty ROI with analytics and…
What loyalty program ROI means for marketers
What loyalty program ROI means (in plain English) The loyalty program ROI calculation measures how much incremental value your loyalty…
Generating Loyalty Program ROI in 2026: What 2025 Taught Us About Measuring Real Value
Generating Loyalty Program ROI in 2026: What 2025 Taught Us About Measuring Real Value As loyalty teams closed the books…
The 2026 Loyalty Transition Guide
The 2026 Loyalty Transition Guide As we head into 2026, loyalty programs are entering a new reality: forecasting is no…
Actuarial Modeling for Loyalty Programs: What it Is and When You Need It
Most CFOs use the terms "actuarial model" and "financial model" interchangeably. Auditors don't. When a loyalty program's liability estimate shows…
Loyalty Program Accounting: A Guide to Liability Calculation & ROI
Customer loyalty programs are an attractive option for retaining your customers — after all, who doesn’t like free stuff? Of…
5 Things Marketers Should Know About Loyalty Program Liabilities
Loyalty programs don't just benefit customers — they can be a powerful asset for marketers, too. A well crafted loyalty…
How The Most Successful Companies Measure Customer Loyalty
Successful companies measure loyalty through retention — but not how you'd expect. Too often, loyalty program managers are focused on…
Accelerating Your Financial Recovery with Your Loyalty Program
"What can we do?" This is the question countless businesses currently face amidst reduced cash flow and mounting uncertainty about…
3 Features of the Best Customer Loyalty Software
When it comes to customer loyalty, true insights are hard to gain without the right tools at your disposal. And…
How to Convince Your CFO to Invest in a Customer Loyalty Program
Marketers are great at finding ways to drive customer engagement. They know how to use quantitative and qualitative data to…
