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The Hidden Economics of Loyalty:
2026 Trends from High-Performing Loyalty Programs
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Proving Loyalty Program ROI
De-Risking Points Liability
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Loyalty Program Finance: The Struggle for Progress
May 18, 2020
In my previous articles, we talked about some of the struggles loyalty marketers and accountants face when booking loyalty program…
Why Your Loyalty Program Needs an Actuary
May 18, 2020
Loyalty programs are designed for continuous participation from members.
How to Prove the Value of Your Loyalty Program
May 18, 2020
Loyalty programs are far from a new concept. If we dig deep enough inside our wallet, most of us will…
How NOT To Do Customer Loyalty Analytics
May 18, 2020
When it comes to performing customer loyalty analytics, there are numerous strategies that will get you the data-driven insights you…
Loyalty Finance Part 2: Loyalty Programs, a Liability or an Asset?
May 18, 2020
Loyalty Programs: A Liability or an Asset? For many accounting professionals, understanding the loyalty program as a liability to the…
Loyalty Finance Part 3: Seven Tactics to Maximize The Economic Value of Your Loyalty Program
May 18, 2020
There are no two ways about it: the economics of loyalty programs are hard to manage. Harder, still, is making…
3 Things Every Marketer Needs to Know About Loyalty Program Liability
May 18, 2020
Every marketing professional wants to engage their customers and inspire lifelong brand loyalty. But in order to develop marketing campaigns…
3 Things Every CFO Should Know About Loyalty Program Liability
May 18, 2020
As the captain at the helm of your company's finances, it's critical that you chart a course that steers clear…
How to Judge the Success of Your Customer Loyalty Program
May 18, 2020
Is your customer loyalty program successful? If your company offers discounts, promotional deals or free rewards, knowing if your loyalty…
How Well Do You Know Your Loyalty Program Members?
May 18, 2020
Successful customer loyalty programs have a clear focus: customer experience. You want to design an engaging, rewarding program that inspires…
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