May 18, 2020When analyzing your loyalty program strategy, knowing the financial benchmarks against which you should be comparing the success of your…
May 18, 2020Customer Loyalty is a key ingredient to success for businesses around the world. Implementing programs that reward returning customers is…
May 18, 2020Managed well, a customer loyalty rewards program (think airline miles and hotel points) can have a major positive impact on…
May 18, 2020For loyalty program accounting and finance professionals, it's key to know that you're accurately measuring customer loyalty. To do it right,…-
April 15, 2020The outbreak of COVID-19 has plunged much of the world into sudden, unprecedented circumstances. As industries and customers navigate their…
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April 3, 2020On the surface, gift cards seem like a straightforward win-win: Your customers don’t have to fret about buying the perfect…
March 31, 2020A famous statistician once said, "All models are wrong, but some are useful." This could not be truer for loyalty…-
March 2, 2020If anyone has ever left an outstanding balance on one of your company's gift cards, then you probably know what…
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February 3, 2020With all the travel you've probably done over the holiday season, you might be wondering about your frequent flyer miles.…
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January 30, 2020If you're running, managing or overseeing a loyalty program, you're probably looking for an edge. Whether it's to become more…
The Hidden Economics of Loyalty: 2026 Trends from High-Performing Loyalty Programs
