KYROS Blog
The latest articles and thought leadership from our team.
New KYROS Report Finds Loyalty Programs Are Using the Wrong Metrics to Measure Value
Chicago, IL — March 11, 2026 — KYROS, the world’s only actuarial firm dedicated exclusively to loyalty programs, today...
A Practical Guide to Loyalty Redemption Forecasting
If you issue points every month and your redemption-cost assumptions are off, the error accumulates. You often don’t notice until…
How to Design and Track Loyalty Program Costs the Right Way
Honest ROI requires a clear understanding of your full loyalty program economics, not just the visible costs. If program costs…
Attribution tactics that work for marketers
Start with the right question Attribution is a counterfactual question: “What would customer value have been if this loyalty program…
Step-by-step ROI workflow for loyalty marketers
Framing: what this workflow is (and isn’t) This workflow is a pragmatic way to measure loyalty ROI with analytics and…
What loyalty program ROI means for marketers
What loyalty program ROI means (in plain English) The loyalty program ROI calculation measures how much incremental value your loyalty…
Generating Loyalty Program ROI in 2026: What 2025 Taught Us About Measuring Real Value
Generating Loyalty Program ROI in 2026: What 2025 Taught Us About Measuring Real Value As loyalty teams closed the books…
The 2026 Loyalty Transition Guide
The 2026 Loyalty Transition Guide As we head into 2026, loyalty programs are entering a new reality: forecasting is no…
The Critical Difference Between Actuarial and Financial Modeling in Loyalty Programs
Imagine a CFO presenting loyalty program liability estimates to their auditors, confident in the numbers.
All You Need to Know About Customer Loyalty Program Accounting
Customer loyalty programs are an attractive option for retaining your customers — after all, who doesn’t like free stuff? Of…
5 Things Marketers Should Know About Loyalty Program Liabilities
Loyalty programs don't just benefit customers — they can be a powerful asset for marketers, too. A well crafted loyalty…
How The Most Successful Companies Measure Customer Loyalty
Successful companies measure loyalty through retention — but not how you'd expect. Too often, loyalty program managers are focused on…
