KYROS Blog
The latest articles and thought leadership from our team.
Loyalty Reward Programs: Turning Analysis into Action
If you're running, managing or overseeing a loyalty program, you're probably looking for an edge. Whether it's to become more…
How to Evaluate Gift Card Breakage
Ah, the sweet calm after the storm that is the holiday season. A wonderful time to reflect on holiday shopping…
The Four Customer Loyalty Metrics That Tell the Real Story
Loyalty programs are designed for long-term profitability. Think about it — they're one of the few things still in existence…
What To Look For In a Loyalty Rewards Program Software
Choosing software can be frustrating. Whether in business or in your personal life you want to enlist software that's accommodating…
Customer Loyalty Measurement Strategies That Drive Program ROI Through the
Whether you're assessing the potential of your company's loyalty program or that of a quarterback, measuring future success can be…
How Do You Measure Customer Loyalty
If you’re not measuring the success of your customer loyalty program, you’re setting it up for failure.
New Revenue Recognition Standards to Reshape Liability Accounting
Quarter-end reporting can be an incredibly stressful time for any loyalty program accountant. It goes without saying that accuracy and…
Your 9-Step Checklist for Loyalty Program Financial Reporting
Year-end means a lot of things for many people. Holiday music, ice skating, pumpkin spiced lattes.
Measuring Loyalty Program ROI: Financial Metrics That Actually Matter
For years, A/B testing has been the tool of choice for measuring the effectiveness of individual marketing campaigns. A typical…
4 Ways Predictive Analytics Can Transform Your Customer Loyalty Program
Predictive analytics is revolutionizing the ways companies leverage customer loyalty programs to forge personalized, dynamic relationships with their members.
New Accounting Standards Increase Importance of Accurate Breakage Estimation
Recent changes by both the Financial Standards Accounting Board (FSAB) and the International Accounting Standards Board (IASB) are making companies…
