KYROS Blog
The latest articles and thought leadership from our team.
A Practical Guide to Loyalty Redemption Forecasting
If you issue points every month and your redemption-cost assumptions are off, the error accumulates. You often don’t notice until…
How to Design and Track Loyalty Program Costs the Right Way
Honest ROI requires a clear understanding of your full loyalty program economics, not just the visible costs. If program costs…
Attribution tactics that work for marketers
Start with the right question Attribution is a counterfactual question: “What would customer value have been if this loyalty program…
Step-by-step ROI workflow for loyalty marketers
Framing: what this workflow is (and isn’t) This workflow is a pragmatic way to measure loyalty ROI with analytics and…
What loyalty program ROI means for marketers
What loyalty program ROI means (in plain English) The loyalty program ROI calculation measures how much incremental value your loyalty…
How to Measure Loyalty Program ROI in 2026 (With the Formula, Benchmarks, and KPIs That Matter)
As loyalty teams closed the books on 2025, one pattern kept coming up in our conversations with leaders. The “vibe…
The 2026 Loyalty Transition Guide
The 2026 Loyalty Transition Guide As we head into 2026, loyalty programs are entering a new reality: forecasting is no…
Actuarial Modeling for Loyalty Programs: What it Is and When You Need It
Most CFOs use the terms "actuarial model" and "financial model" interchangeably. Auditors don't. When a loyalty program's liability estimate shows…
Loyalty Program Accounting: A Guide to Liability Calculation & ROI
Customer loyalty programs are an attractive option for retaining your customers — after all, who doesn’t like free stuff? Of…
5 Things Marketers Should Know About Loyalty Program Liabilities
Loyalty programs don't just benefit customers — they can be a powerful asset for marketers, too. A well crafted loyalty…
How The Most Successful Companies Measure Customer Loyalty
Successful companies measure loyalty through retention — but not how you'd expect. Too often, loyalty program managers are focused on…
Accelerating Your Financial Recovery with Your Loyalty Program
"What can we do?" This is the question countless businesses currently face amidst reduced cash flow and mounting uncertainty about…
