KYROS Blog
The latest articles and thought leadership from our team.
5 Things Marketers Should Know About Loyalty Program Liabilities
Loyalty programs don't just benefit customers — they can be a powerful asset for marketers, too. A well crafted loyalty…
How The Most Successful Companies Measure Customer Loyalty
Successful companies measure loyalty through retention — but not how you'd expect. Too often, loyalty program managers are focused on…
Accelerating Your Financial Recovery with Your Loyalty Program
"What can we do?" This is the question countless businesses currently face amidst reduced cash flow and mounting uncertainty about…
3 Features of the Best Customer Loyalty Software
When it comes to customer loyalty, true insights are hard to gain without the right tools at your disposal. And…
How to Convince Your CFO to Invest in a Customer Loyalty Program
Marketers are great at finding ways to drive customer engagement. They know how to use quantitative and qualitative data to…
Customer Financial Intelligence: Why You Need It
Loyalty programs are complex financial entities. Teams from many disciplines, often with competing priorities, need to collaborate to successfully reach…
Loyalty Program Finance: The Struggle for Progress
In my previous articles, we talked about some of the struggles loyalty marketers and accountants face when booking loyalty program…
Why Your Loyalty Program Needs an Actuary
Loyalty programs are designed for continuous participation from members.
How to Prove the Value of Your Loyalty Program
Loyalty programs are far from a new concept. If we dig deep enough inside our wallet, most of us will…
How NOT To Do Customer Loyalty Analytics
When it comes to performing customer loyalty analytics, there are numerous strategies that will get you the data-driven insights you…
Loyalty Finance Part 2: Loyalty Programs, a Liability or an Asset?
Loyalty Programs: A Liability or an Asset? For many accounting professionals, understanding the loyalty program as a liability to the…
Loyalty Finance Part 3: Seven Tactics to Maximize The Economic Value of Your Loyalty Program
There are no two ways about it: the economics of loyalty programs are hard to manage. Harder, still, is making…
