KYROS Blog

The latest articles and thought leadership from our team.

Loyalty Program Liability Budgeting: How to Build a Financial Forecast
It’s too late to ignore loyalty program modeling.
Accounting for Loyalty Programs: The Challenges & Opportunities
In my previous articles, we talked about the challenges faced by both loyalty program finance professionals and loyalty program marketers…
How Big Data Can Help Loyalty Teams Optimize Breakage
Breakage, or the percentage of loyalty points issued that will never be used, is an interesting concept. On the one…