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Revamping a Loyalty Program? Here’s What GHA Got Right.  

When Global Hotel Alliance set out to make a major upgrade to their loyalty program, they knew it would have far-reaching implications across the business.

To get it right, they needed an actuarial partner who could help them assess the risks, model different scenarios, and bring clarity to complex decisions before launch.

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In this case study, you’ll see how KYROS helped GHA:

  • Stress-test the financial model behind their new rewards currency
  • Build trust and alignment across key stakeholders
  • Define clear metrics to track performance and success
  • Launch a scalable program that balanced member value with financial exposure
If you're planning a loyalty program redesign, this case study offers a roadmap worth exploring.

Download the full story to see how KYROS helped GHA successfully navigate a high-stakes relaunch.