The Hidden Economics of Loyalty: 2026 Trends from High-Performing Loyalty Programs

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All in One Actuarial Solution to Predict Redemption Costs

Everything your loyalty program needs to manage and optimize liability and redemption costs.

radisson rewards
expedia
hawaiian airlines
global hotel alliance
ebookers.com
cheaptickets
orbitz
hotels.com

The Actuarial Reality Every Loyalty Program Must Face

All loyalty programs face the following business issues related to redemption costs.

The KYROS Actuarial Platform for Predicting Redemption Costs

Everything you need to predict redemption costs and manage liability with confidence.

    Complete Liability Management

    Compliance with Accountings Standards

    Everything your team needs to book and manage the liability in compliance with ASC 606 and IFRS 15.

    Seamless Auditor Reviews

    All the actuarial exhibits and actuarial consulting needed to support your auditor's sign off on the booked liability.

    Unmatched Expertise and Accuracy

    Specialized Actuarial Expertise

    We are the only actuarial firm globally that solely focuses on loyalty programs. Our team's intense focuses in this area for over a decade gives us a unique expertise that is unmatched in the industry.

    Unparalleled Accuracy

    A decade of trial and error has enabled us to understand what works and what doesn't. We've leveraged this expertise to build proprietary actuarial algorithms and tools that allow us to provide the most accurate redemption cost estimates possible.

    Designed for Business Insight

    We are the only actuarial firm globally that solely focuses on loyalty programs. Our team's intense focuses in this area for over a decade gives us a unique expertise that is unmatched in the industry.

    expertise and accuracy

    Decision-Making Tools

    Dashboards

    Online self-service dashboards so you can answer your own questions about redemption cost trends.

    Financial Planning Tools

    A toolbox to easily anticipate how redemption costs will change over time so you can build accurate financial plans.

    Scenario Testing Tools

    A toolbox to easily scenario test different business decisions and program strategies so you can confidently identify the right decision.

    Cashflow Management Tools

    A toolbox to manage cashflow and liquidity risk associated with redemptions.

    Point Pricing Tools

    A toolbox to properly price points sold to partners to maintain adequate profitability.

    decision-making tools

Trusted by the World’s Leading Loyalty Programs

Hear directly from finance and marketing leaders who rely on KYROS to solve their most complex loyalty challenges.

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    I think the biggest part I’ve been impressed by is that KYROS don’t just view their responsibility as financial management. It’s thinking about loyalty as an all-encompassing piece and the CLV side of it, thinking about the lifetime value of customers and the way you’ve looked into segmenting customers trying to really get us to that granular level of something we can use for the future to grow loyalty.

    -Samuel Barkshire, Senior Financial Analyst, Loyalty at Expedia Group

    KYROS has introduced tremendous value with the dashboards and monthly reporting they provide. We’ve been able to gather great insights into our members’ redemption and earning activities.

    -Ryan Korp, VP of Corporate Finance, Wyndham

    KYROS has been fantastic with data. They quickly understood our program, built complex models, and segmented our users in ways we couldn’t on our own.

    -Ted Pickus, Chief Accounting Officer, Vivid Seats

    We have a monthly meeting with KYROS to run through changes we want to make in the program, ideas about changes, either in point calls to our members, or how we change redemptions. We’ve looked at a number of different scenarios to help us improve the program and/or just refine the program. Having this third party insight is invaluable.

    -Brenda Eddy, Marketing Consultant, Red Roof

    Working with KYROS really helped us understand the profitability of the program, our ROI. We were able to measure incrementality, which is very important not only to our management but to our hotel owners who ultimately pay for the program.

    -Brenda Eddy, Marketing Consultant, Red Roof

    KYROS stood out as a partner who truly listened to our needs and provided invaluable expertise. Their collaborative nature, deep analytics capabilities, and hands-on support made all the difference in ensuring our program’s success. We not only achieved our goals but also uncovered new opportunities for growth.

    -Danica Wong, Former Director of Hawaiian Airlines Loyalty Program

    KYROS feels like an extension of our team. Their flexibility and responsiveness have been key as we’ve grown. They ensure we have the clean data we need, and they provide valuable insights as we forecast for new verticals. We couldn’t have done this in-house. KYROS has the specialized skills that we don’t have, and they provide a full enterprise view that’s been critical to our success.

    -Hayley Norris, Senior Director of Enterprise Loyalty, Fanatics

    If we bring new programs or items, KYROS can provide us with a range of what the URR should look like. This way, we can go back to leadership with confidence, leveraging KYROS’s experience with similar loyalty programs.

    -Thuyet T To, Director, Corporate Accounting, Fanatics

    The predictive insights provided by KYROS have been instrumental in planning our promotions and understanding customer behavior. Their expertise has added tremendous value to our marketing efforts.

    -Casey Hutchinson, Senior Manager, Revenue Accounting at Expedia Group

    KYROS Insights proven knowledge and expertise in liability planning, evaluation and modeling is an essential service solution that any loyalty program entity should consider employing and over time will realize a more accurate picture to inform P&L.

    -David Slavic, Co-Founder, Ascendant Loyalty Marketing