All in One Actuarial Solution to Predict
Redemption Costs

Everything your loyalty program needs to manage and optimize liability and redemption costs.


All loyalty programs face the following business
issues related to redemption costs:

Setting Redemption Cost Assumptions

Programs issue points today, but won't know the actual cost of those points for years. How does a program leader make sound business decisions today without knowing the largest expense of the business model?

Liability Management

Accurately estimating future redemption cost on outstanding points is a complex actuarial exercise, particularly with increased uncertainty due to COVID-19.

Financial Reporting

Loyalty programs need complex actuarial analytics designed to be in compliance with the accounting standards ASC606 (US) and IFRS15 (International).

Auditor reviews

Getting auditors to sign off on the booked liability can be difficult without robust actuarial support to back it up.

Financial Planning

The points issued in future months will have a different cost than those issued this month; properly anticipating these changes is critical to building an accurate financial plan.

Scenario Testing Business Decisions

It is difficult to predict the impact of business decisions and program strategies on future redemption costs, making it hard make the optimal decision with confidence.

Cashflow Management

Maintaining the right level of liquidity to cover anticipated redemption costs is a challenging actuarial prediction, particularly with the added cash constraints due to COVID-19.

Pricing Points

Pricing points sold to partners to ensure the right level of profitability is a complex actuarial analysis.

Predicting Customer Lifetime Value

Predicted redemption cost is a critical input into customer Lifetime Value (CLV). Before you can accurately predict CLV, you must have accurate redemption cost models.

Inaccurate Estimates of Redemption Cost Can Have Huge Impacts

The root of these business issues is the challenge of accurately predicting redemption costs, which is often the single largest expense in a loyalty program business model. Getting it wrong can completely a flip the profitability picture.

The KYROS Actuarial Platform for Predicting
Redemption Costs

Everything you need to predict redemption costs and manage liability with confidence.

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Unmatched Expertise and Accuracy

Specialized Actuarial Expertise We are the only actuarial firm globally that solely focuses on loyalty programs. Our team's intense focuses in this area for over a decade gives us a unique expertise that is unmatched in the industry.

Unparalleled accuracy A decade of trial and error has enabled us to understand what works and what doesn't. We've leveraged this expertise to build proprietary actuarial algorithms and tools that allow us to provide the most accurate redemption cost estimates possible.

Designed for Business Insights Our extensive expertise allows us to design our models to anticipate and address the nuanced questions and concerns from all stakeholders, helping our clients better assess and articulate how redemption costs influence the business.

Managing Through COVID-19 Professional judgements are key to properly manage liabilities through the uncertainty driven by COVID-19. We have developed tools and frameworks to easily add a layer professional judgments to augment our models through these turbulent times.

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Complete Liability Management

Compliance with Accountings Standards Everything your team needs to book and manage the liability in compliance with ASC 606 and IFRS 15.

Seamless Auditor Reviews All the actuarial exhibits and actuarial consulting needed to support your auditor's sign off on the booked liability.

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Decision Making Tools

Dashboards Online self-service dashboards so you can answer your own questions about redemption cost trends.

Financial Planning Tools A toolbox to easily anticipate how redemption costs will change over time so you can build accurate financial plans.

Scenario Testing Tools A toolbox to easily scenario test different business decisions and program strategies so you can confidently identify the right decision.

Cashflow Management Tools A toolbox to manage cashflow and liquidity risk associated with redemptions.

Point Pricing Tools A toolbox to properly price points sold to partners to maintain adequate profitability.

The KYROS Actuarial Platform is even more valuable when used to Predict Customer Lifetime Value

All loyalty programs have a second actuarial problem: Predicting Customer Lifetime Value (CLV).

Too many stakeholders think that the loyalty program is a cost center, but it actually generates tremendous enterprise value.

How does a program leader use CLV to prove this to their skeptical finance partners?


Service Plans for Loyalty Programs of All Sizes

Actuarial Roadmap Not sure what you need? Request a Free Actuarial Roadmap.
Assessment of your current actuarial practices and assumptions (i.e. Breakage, Ultimate Redemption Rate, Customer Lifetime Value)
Assessment of your current finance and accounting practices
A report benchmarking your program to industry best practices
An actuarial roadmap outlining a plan to address gaps and capitalize on opportunities
Trial Get started with 3 months access to the trial version of the KYROS Actuarial Platform at an introductory price.
Unmatched Actuarial Expertise for Loyalty Programs
Leverage the only firm that solely focuses on actuarial analytics for loyalty programs
Access to an actuarial partner to answer the wide range of nuanced redemption cost and CLV (Customer Lifetime Value) questions that are critical to the management of the program
Predicting Redemption Costs
Industry leading actuarial models to predict redemption costs
Self service online dashboards to monitor and manage redemption costs
Everything your accountants need to book the liability
Predicting CLV
Industry leading actuarial models to predict CLV net of redemption costs
Link the program performance to the CFO’s view of enterprise value
Self-service dashboards to monitor and manage CLV
Subscription Annual subscription that solves all your actuarial needs.
Everything in trial, plus… Premium version of the KYROS Actuarial Platform
Outsourced Actuarial Partner
A pool of consulting hours to leverage our analytics to optimize performance and help answer the tough business questions that inevitably arise throughout the year
Complete Liability Management
Everything you need to be in compliance with accounting standards ASC606 and IFRS15
All the actuarial support needed for seamless auditor reviews of the balance sheet liability
Decision Making Tools
Scenario testing tools to assess impacts of business decisions on redemption costs and CLV
Financial planning tools to anticipate changes in redemption costs
Cashflow management tools to manage cashflow and liquidity risk
Point pricing tools to adequately price points sold to partners
KYROS Optimizer to uncover opportunities to maximize CLV
Scored datasets with member level actuarial predictions to supercharge in house analytics

Only Need a One-Off Consulting Project?

KYROS can help. Check out our Pricing Page to learn more.

Your Actuarial Partner with Unique Expertise

Trusted by major industry leaders, KYROS is the only actuarial firm in the world that focuses solely on loyalty programs.

KYROS built sophisticated predictive models to help us test scenarios for significant changes to our global, multi-brand loyalty program. Their niche expertise in loyalty finance is extensive and highly recommended for any loyalty program CFO.

Andrew Boshoff, CFO, Global Hotel Alliance

Learning how different enhancements could affect Customer Lifetime Value and program profitability intrigued us. We now look at decisions through a CLV lens to benefit our program and its members.

Juan Pastrana, CEO, Club Premier, Aeromexico's Frequent Flyer Program

KYROS expertise in breakage analytics and liability management has been incredibly helpful for us

Fahad Munif, Samsung Rewards

In my business, I've maintained a specialty in the area of loyalty program finance and program performance reviews. No one knows liability management better than the team at KYROS.

Bill Hanifin, CEO and Managing Editor at The Wise Marketer, CEO at Hanifin Loyalty

Robust liability management forecasting often means the difference between millions made and millions lost. KYROS are leaders in the loyalty finance field.

Mark Ross-Smith, CEO, Loyalty Data Co & Editor at Travel Data Daily

The Loyalty Academy continually seeks to add courseware focused on advanced topics in customer engagement and loyalty. We are proud to have partnered with Len Llaguno at Kyros Insights to create these courses.

Mike Capizzi, Dean of Education, Loyalty Academy, a Wise Marketer product

KYROS has been instrumental in supporting our clients with highly specialized liability management expertise

Evert deBoer, Managing Partner, On Point Loyalty

As actuaries, KYROS are uniquely placed to enable clever liability management that can make a huge difference to the financial impact of a program

Phil Gunter, Founder, New World Loyalty

KYROS Insights proven knowledge and expertise in liability planning, evaluation and modeling is an essential service solution that any loyalty program entity should consider employing and over time will realize a more accurate picture to inform P&L.

David Slavic, Co-Founder, Ascendant Loyalty Marketing

Ready to Learn More?

Request a Free Actuarial Roadmap.