All in One Actuarial Solution to Predict
Customer Lifetime Value

Everything your loyalty program needs to link program performance to your CFO's view of enterprise value, and supercharge your segmentation and targeting strategies


All loyalty program leaders struggle with the
following business questions:

How Do I Convince Finance to Invest in Loyalty?

Many of your finance colleagues are focus on minimizing redemption costs rather than maximizing value, making it very difficult to get them to invest more in loyalty.

How Do I Prove that Loyalty is Not a Cost Center?

Unfortunately, many people view loyalty programs as cost centers, which can often become a barrier to making progress against your goals.

How do I Push Back on Calls for Devaluation?

It's common for those that view loyalty as a cost center to push for program devaluations, which you know will have detrimental impacts on member loyalty.

How Do I Link the Program to Long‐Term Profitability?

Loyalty is a long game; The benefits of these programs comes from retention improvements compounding over many future periods. Unfortunately, the long term nature makes it very difficult to quantify.

How Do I Tie the Program to Enterprise Value Creation?

It's difficult to get the CFO to invest more in the program if you can't tie it directly to their definition of enterprise value creation.

How Do I Maximize Enterprise Value Creation?

Once you figure out how to tie the program to enterprise value creation, the next logical question is how to I use the program to maximize enterprise value creation?

Predictive Customer Lifetime (CLV) Models are Critical For Answering These Business Questions

CLV models give program managers the ability to assess long term cost/benefit trade-offs, leading to better business cases and enterprise value creation.

The KYROS Actuarial Platform for Predicting
Customer Lifetime Value

Everything you need to predict and maximize Customer Lifetime Value (CLV)

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Unmatched Expertise and Accuracy

Specialized Actuarial Expertise We are the only actuarial firm globally that solely focuses on loyalty programs. Our team's intense focuses in this area for over a decade gives us a unique expertise that is unmatched in the industry.

Unparalleled accuracy A decade of trial and error has enabled us to understand what works and what doesn't. We've leveraged this expertise to build proprietary actuarial algorithms and tools allow us to provide the most accurate CLV Estimates.

Designed for Business Insights Our extensive expertise allows us to design our models to anticipate and address the nuanced questions and concerns from all stakeholders, helping our clients better assess and articulate how CLV influences the business.

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Complete CLV Framework

CLV Net of Redemption Costs Our proprietary models predict CLV net of expected redemption costs so that you can properly weight long term cost/benefit trade-offs.

Link to CFO's View of Enterprise Value Our proprietary CLV Framework allows us to link the program to the CFO's view of enterprise value, helping to convert a key stakeholder to an advocate.

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Decision Making Tools

Dashboards Online self-service dashboards so you can answer your own questions about CLV, long term profitability and enterprise value creation.

Scenario Testing Tools A toolbox to easily scenario test different business decisions and program strategies and their impact on CLV so you can confidently identify the right decision.

KYROS Optimizer A tool to continually uncover new opportunities to maximize CLV, creating enterprise value that your CFO will love

Scored Datasets Actuarial predictions of future behavior for each member that can be used by your data science and analytics team to supercharge their analyses.

The KYROS Actuarial Platform is even more valuable when used to Predict Redemption Costs

All loyalty programs have the actuarial problem of predicting redemption costs.

Programs issue points today, but won't know the actual cost of those points for years.

How does a program leader make sound business decisions today without knowing the most important expense of the business model?


Service Plans for Loyalty Programs of All Sizes

Actuarial Roadmap Not sure what you need? Request a Free Actuarial Roadmap.
Assessment of your current actuarial practices and assumptions (i.e. Breakage, Ultimate Redemption Rate, Customer Lifetime Value)
Assessment of your current finance and accounting practices
A report benchmarking your program to industry best practices
An actuarial roadmap outlining a plan to address gaps and capitalize on opportunities
Trial Get started with 3 months access to the trial version of the KYROS Actuarial Platform at an introductory price.
Unmatched Actuarial Expertise for Loyalty Programs
Leverage the only firm that solely focuses on actuarial analytics for loyalty programs
Access to an actuarial partner to answer the wide range of nuanced redemption cost and CLV (Customer Lifetime Value) questions that are critical to the management of the program
Predicting Redemption Costs
Industry leading actuarial models to predict redemption costs
Self service online dashboards to monitor and manage redemption costs
Everything your accountants need to book the liability
Predicting CLV
Industry leading actuarial models to predict CLV net of redemption costs
Link the program performance to the CFO’s view of enterprise value
Self-service dashboards to monitor and manage CLV
Subscription Annual subscription that solves all your actuarial needs.
Everything in trial, plus… Premium version of the KYROS Actuarial Platform
Outsourced Actuarial Partner
A pool of consulting hours to leverage our analytics to optimize performance and help answer the tough business questions that inevitably arise throughout the year
Complete Liability Management
Everything you need to be in compliance with accounting standards ASC606 and IFRS15
All the actuarial support needed for seamless auditor reviews of the balance sheet liability
Decision Making Tools
Scenario testing tools to assess impacts of business decisions on redemption costs and CLV
Financial planning tools to anticipate changes in redemption costs
Cashflow management tools to manage cashflow and liquidity risk
Point pricing tools to adequately price points sold to partners
KYROS Optimizer to uncover opportunities to maximize CLV

Only Need a One-Off Consulting Project?

KYROS can help. Check out our Pricing Page to learn more.

Your Actuarial Partner with Unique Expertise

Trusted by major industry leaders, KYROS is the only actuarial firm in the world that focuses solely on loyalty programs.

KYROS built sophisticated predictive models to help us test scenarios for significant changes to our global, multi-brand loyalty program. Their niche expertise in loyalty finance is extensive and highly recommended for any loyalty program CFO.

Andrew Boshoff, CFO, Global Hotel Alliance

Learning how different enhancements could affect Customer Lifetime Value and program profitability intrigued us. We now look at decisions through a CLV lens to benefit our program and its members.

Juan Pastrana, CEO, Club Premier, Aeromexico's Frequent Flyer Program

KYROS expertise in breakage analytics and liability management has been incredibly helpful for us

Fahad Munif, Samsung Rewards

In my business, I've maintained a specialty in the area of loyalty program finance and program performance reviews. No one knows liability management better than the team at KYROS.

Bill Hanifin, CEO and Managing Editor at The Wise Marketer, CEO at Hanifin Loyalty

Robust liability management forecasting often means the difference between millions made and millions lost. KYROS are leaders in the loyalty finance field.

Mark Ross-Smith, CEO, Loyalty Data Co & Editor at Travel Data Daily

The Loyalty Academy continually seeks to add courseware focused on advanced topics in customer engagement and loyalty. We are proud to have partnered with Len Llaguno at Kyros Insights to create these courses.

Mike Capizzi, Dean of Education, Loyalty Academy, a Wise Marketer product

KYROS has been instrumental in supporting our clients with highly specialized liability management expertise

Evert deBoer, Managing Partner, On Point Loyalty

As actuaries, KYROS are uniquely placed to enable clever liability management that can make a huge difference to the financial impact of a program

Phil Gunter, Founder, New World Loyalty

KYROS Insights proven knowledge and expertise in liability planning, evaluation and modeling is an essential service solution that any loyalty program entity should consider employing and over time will realize a more accurate picture to inform P&L.

David Slavic, Co-Founder, Ascendant Loyalty Marketing

Ready to Learn More?

Request a Free Actuarial Roadmap.