Managing a complex loyalty program—whether global or across multiple business units—requires a clear strategy and integrated data.
For Fanatics, managing FanCash across e-commerce, retail, sports betting, and collectibles quickly became a balancing act. The complexity grew as they expanded, leading to disconnected data, unpredictable redemption rates, and the need for more innovative forecasting.
They partnered with KYROS to help them break down the silos and provide a holistic view of the loyalty program.
How KYROS Helped Fanatics
- Connect the dots between business units for a unified view of the loyalty program
- Forecast with precision for data-driven decision-making
- Clean up data to ensure accuracy and minimize risk
- Future-proof their loyalty program to scale seamlessly
Have a complex loyalty program? Download the full case study to see how KYROS helped Fanatics transform its fragmented loyalty data into a unified, scalable strategy.
