Customer loyalty, predicted
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Managing a complex loyalty program—whether global or across multiple business units—requires a clear strategy and integrated data. For Fanatics, managing FanCash across e-commerce, retail, sports betting, and collectibles quickly became a balancing act. The complexity grew as they expanded, leading to disconnected data, unpredictable redemption rates, and the need for more innovative forecasting.
They partnered with KYROS to help them break down the silos and provide a holistic view of the loyalty program.
In this case study, you'll discover how KYROS helped Fanatics:
Have a complex loyalty program? Download the full case study to see how KYROS helped Fanatics transform its fragmented program into a powerful, unified engine for growth.