What if your loyalty program could drive deeper member engagement and long-term value?

That was the challenge Hawaiian Airlines faced before partnering with KYROS. Their points expiration policy, designed to manage financial risk, was creating friction for members and limiting engagement. The airline needed a data-driven approach to assess the impact of changing the policy while ensuring financial stability.

KYROS helped Hawaiian Airlines model the financial implications, forecast member behavior, and gain stakeholder buy-in. The result? A successful transition to a no-expiration policy, increased member engagement, and a highly effective win-back campaign that drove reactivations, higher redemption rates, and immediate revenue growth.

This case study shows you how strategic analytics can help you

• Make smarter, evidence-based decisions when adjusting loyalty policies.
• Strengthen member engagement and increase retention through optimized program design.
• Align finance, marketing, and operations to create a seamless, value-driven loyalty experience.