Prove what your loyalty program is worth
Most programs can tell you what loyalty costs. Far fewer can tell you the value it creates.
Every month, accounting standards require your finance team to book what the loyalty program costs. No standard requires anyone to quantify what it creates. After enough months of a one-sided ledger, “cost center” stops being an opinion and becomes the default — and when the CFO asks what the program is worth, a weak answer costs you the budget.
The value a loyalty program creates is the amount it raises customer lifetime value — not what members are worth, but how much more they’re worth because the program exists. From there, you’ll learn the three mistakes that keep programs stuck in the cost-center spiral, and our recommendations for how best to reverse them.
You’ll hear:
- Why comparing members to non-members costs you credibility with finance — and what to use instead
- How to isolate what your program actually caused, separate from what would have happened anyway
- Where lifetime value jumps in the member journey, and which members and moments carry it
YOUR SPEAKER
Len Llaguno
Founder, KYROS