Actuaries Helping Loyalty Programs with:

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Len Llaguno

Loyalty ROI Expert, Actuary, Trusted Advisor to Global Brands

Whether you’re planning a conference, webinar, or an internal workshop, you want more than just a speaker—you want a thought leader that is ...
Relevant - Len focuses on what's actually keeping loyalty, marketing, and finance leaders up at night... proving ROI, de-risking points liability, and driving measurable business impact.
Credible - His work is backed by data, case studies, and real results from some of the world's leading brands.
Engaging - Len provides value and actionable insight that your audience can use immediately.

Because the Loyalty Landscape Is Shifting Fast

Budgets are tighter, pressure is higher, and loyalty teams are being asked to prove real business impact.

But most brands are still managing loyalty with outdated models that weren't built for today's dynamic, data-rich environment. 

The result?

  • Friction between marketing and finance over how to define and measure ROI
  • Unclear financial impact, making it hard to justify or grow loyalty budgets
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Inaccurate Estimates of Redemption Cost Can Have Huge Impacts

The root of these business issues is the challenge of accurately predicting redemption costs, which is often the single largest expense in a loyalty program business model. Getting it wrong can completely a flip the profitability picture.

Actuaries for Loyalty Programs

KYROS is the only actuarial firm globally that solely focuses on loyalty programs. Our team is made up of highly specialized actuaries that have spent the last decade solving problems for many of the world's largest programs.

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Unmatched Expertise and Accuracy

Specialized Actuarial ExpertiseWe are the only actuarial firm globally that solely focuses on loyalty programs. Our team's intense focuses in this area for over a decade gives us a unique expertise that is unmatched in the industry.

Unparalleled accuracyA decade of trial and error has enabled us to understand what works and what doesn't. We've leveraged this expertise to build proprietary actuarial algorithms and tools that allow us to provide the most accurate redemption cost estimates possible.

Designed for Business InsightsOur extensive expertise allows us to design our models to anticipate and address the nuanced questions and concerns from all stakeholders, helping our clients better assess and articulate how redemption costs influence the business.

Managing Through COVID-19Professional judgements are key to properly manage liabilities through the uncertainty driven by COVID-19. We have developed tools and frameworks to easily add a layer professional judgments to augment our models through these turbulent times.

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Complete Liability Management

Compliance with Accountings Standards Everything your team needs to book and manage the liability in compliance with ASC 606 and IFRS 15.

Seamless Auditor Reviews All the actuarial exhibits and actuarial consulting needed to support your auditor's sign off on the booked liability.

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Decision Making Tools

Dashboards Online self-service dashboards so you can answer your own questions about redemption cost trends.

Financial Planning Tools A toolbox to easily anticipate how redemption costs will change over time so you can build accurate financial plans.

Scenario Testing Tools A toolbox to easily scenario test different business decisions and program strategies so you can confidently identify the right decision.

Cashflow Management Tools A toolbox to manage cashflow and liquidity risk associated with redemptions.

Point Pricing Tools A toolbox to properly price points sold to partners to maintain adequate profitability.

The KYROS Actuarial Platform forPredicting Redemption Costs

Everything you need to predict redemption costs and manage liability with confidence.

Your Actuarial Partner with Unique Expertise

Trusted by major industry leaders, KYROS is the only actuarial firm in the world that focuses solely on loyalty programs.

KYROS built sophisticated predictive models to help us test scenarios for significant changes to our global, multi-brand loyalty program. Their niche expertise in loyalty finance is extensive and highly recommended for any loyalty program CFO.

Andrew Boshoff, CFO, Global Hotel Alliance

Learning how different enhancements could affect Customer Lifetime Value and program profitability intrigued us. We now look at decisions through a CLV lens to benefit our program and its members.

Juan Pastrana, CEO, Club Premier, Aeromexico's Frequent Flyer Program

KYROS expertise in breakage analytics and liability management has been incredibly helpful for us

Fahad Munif, Samsung Rewards

In my business, I've maintained a specialty in the area of loyalty program finance and program performance reviews. No one knows liability management better than the team at KYROS.

Bill Hanifin, CEO and Managing Editor at The Wise Marketer, CEO at Hanifin Loyalty

Robust liability management forecasting often means the difference between millions made and millions lost. KYROS are leaders in the loyalty finance field.

Mark Ross-Smith, CEO, Loyalty Data Co & Editor at Travel Data Daily

The Loyalty Academy continually seeks to add courseware focused on advanced topics in customer engagement and loyalty. We are proud to have partnered with Len Llaguno at Kyros Insights to create these courses.

Mike Capizzi, Dean of Education, Loyalty Academy, a Wise Marketer product

KYROS has been instrumental in supporting our clients with highly specialized liability management expertise

Evert deBoer, Managing Partner, On Point Loyalty

As actuaries, KYROS are uniquely placed to enable clever liability management that can make a huge difference to the financial impact of a program

Phil Gunter, Founder, New World Loyalty

KYROS Insights proven knowledge and expertise in liability planning, evaluation and modeling is an essential service solution that any loyalty program entity should consider employing and over time will realize a more accurate picture to inform P&L.

David Slavic, Co-Founder, Ascendant Loyalty Marketing

Ready to Learn More?

Request a Free Actuarial Roadmap.