Liability Management

Managing a loyalty program and its liability is a complex, multi-faceted role. In this comprehensive overview, we’ll break down everything you need to know about planning your program, balancing risk, accounting strategies and more.

See All Courses

An Introduction to Accounting for Loyalty Programs

8 videos | Total: 15 minutes

What is Loyalty Program Liability?

2 minutes

What You Need to Predict to Quantify the Program Liability

2 minutes

What is Breakage and Ultimate Redemption Rate?

1 minute

The Three Different Types of URR

4 minutes

What is Cost Per Point and Fair Value Point?

1 minute

What are the Relevant Accounting Entries to Book a Loyalty Program

3 minutes

Accounting Liability vs. Economic Liability

1 minute

5 Things Marketers Need to Know about Loyalty Program Liabilities

5 videos | Total: 10 minutes

Liabilities Can Have Huge Financial Impacts

2 minute

Profits Can be Generated When Redemption Happens

2 minute

A Growing Liability is a Good Thing... If You Have Accurate Models

1 minute

A High URR is Good... and How to Prove it to Finance

3 minutes

Program Liability is an Asset!

2 minutes

(Coming Soon!) How to Estimate Breakage

(Coming Soon!) What Drives Changes in Breakage

(Coming Soon!) How to Build a Financial Plan for your Program Liability

(Coming Soon!) Best Practices for Managing Your Program Liability