Expedia Group Built Loyalty Numbers That Finance Trusts and Marketing Uses

October 8, 2026

Loyalty numbers every team can plan around

Expedia Group runs loyalty programs that reward millions of travelers across Expedia, Hotels.com, and Vrbo. Its finance and marketing teams rely on the program’s numbers for everything from the monthly close to the next promotion.

Reports that only look back can’t tell a team where those numbers are headed. KYROS, the actuarial firm dedicated to loyalty, works as an extension of Expedia Group’s team to deliver forward-looking numbers at the pace the company’s decisions move.

“I think the biggest part I’ve been impressed by is that KYROS don’t just view their responsibility as financial management.”

— Samuel Barkshire, Senior Financial Analyst – Loyalty, Expedia Group

What we do together

Build models every team can follow, with clear assumptions behind every number.
Deliver each team’s numbers monthly, from Accounting’s redemption estimates to Treasury’s hedging reports.
Forecast how members respond to promotions, so planning starts from where behavior is headed.
Look at members by lifetime value, segmenting customers to show where loyalty can grow.

Models finance can explain.

Expedia Group’s teams can now follow how each number is built and which assumptions drive it. That clarity helped them spot gaps in their own processes and fix them with confidence, and it supports audit reviews and quarterly reporting.

Promotions planned on where behavior is headed.

Predictive models of how customers behave now inform how Expedia Group plans its promotions. Dashboards track redemption rates for targeted CRM campaigns, so marketing can see how members respond and decide what to try next.

More capacity for long-term work.

With KYROS working as an extension of their team, Expedia Group’s internal teams took on complex data projects that limited capacity had kept out of reach. That freed their time for long-term initiatives and strategic priorities.

One set of numbers for every team

Today, finance and marketing teams at Expedia Group work from the same forward-looking numbers, delivered every month. KYROS stays part of the team, bringing ideas from other loyalty programs to each new decision.

“The predictive insights provided by KYROS have been instrumental in planning our promotions and understanding customer behavior. Their expertise has added tremendous value to our marketing efforts.”

— Casey Hutchinson, Senior Manager, Revenue Accounting, Expedia Group