KYROS Blog
The latest articles and thought leadership from our team.
Why Loyalty Program Activation Rates Are So Low (And What It’s Costing You)
Loyalty programs are under more financial scrutiny than ever, and teams are being asked a simple question that is actually…
Why Managing the Cost of Loyalty Programs Reduces Long-Term Value
Managing loyalty program costs too aggressively limits long-term value Many organizations approach loyalty as a cost center, focusing on controlling…
Measuring Loyalty Program ROI: Financial Metrics That Actually Matter
For years, A/B testing has been the tool of choice for measuring the effectiveness of individual marketing campaigns. A typical…
Quick wins to improve loyalty program ROI today
Most “quick wins” in loyalty programs aren’t about sweeping changes. They are about building credibility. That starts with fixing self-selection…
Common mistakes loyalty marketers make
Most loyalty ROI “failures” aren’t actually failures, they’re measurement problems. Teams confuse correlation with true impact, evaluate performance over too…
KPIs loyalty marketers should track
Framing: KPIs are not ROI ROI is a ratio: KPIs are the hard numbers you can use to operate the…
When will your loyalty program show positive ROI?
Loyalty programs are often judged by one question: when will they pay for themselves? The reality is that loyalty ROI…
New KYROS Report Finds Loyalty Programs Are Using the Wrong Metrics to Measure Value
Chicago, IL — March 11, 2026 — KYROS, the world’s only actuarial firm dedicated exclusively to loyalty programs, today...
A Practical Guide to Loyalty Redemption Forecasting
If you issue points every month and your redemption-cost assumptions are off, the error accumulates. You often don’t notice until…
How to Design and Track Loyalty Program Costs the Right Way
Honest ROI requires a clear understanding of your full loyalty program economics, not just the visible costs. If program costs…
Attribution tactics that work for marketers
Start with the right question Attribution is a counterfactual question: “What would customer value have been if this loyalty program…
